ADDED ON: 03/08/2018

British Army Equality Ad Campaign Met with Anti-LGBTI Backlash

03/07/2018 | Pink News

The British Army has released its ad campaign which lauds different sexualities, ethnicities and faiths after being criticized for being too “politically correct”. The £1.6 million “This is Belonging” campaign answers whether hopeful troops can be “gay”, “emotional” and “practice their faith” in the army. General Nick Carter, Chief of General Staff, defended the series of adverts because he insisted that the army needed to appeal to people other than young, white men.


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